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Deliver CAN-SPAM
Compliant E-mail Today!

Winning with Email, January 2004
by Michael Wacht


Over the next several issues, Winning with E-mail will provide an overview of the entire CAN-SPAM Act of 2003. However, for those that have upcoming e-mail distributions, use these five basic requirements to ensure your e-mail messages are CAN-SPAM compliant:

1) Provide notice the e-mail is a Solicitation or Promotion.
  A clear notification that the message is a commercial solicitation or promotion is required. It is recommended that you place a conspicuous "ADV" in the subject line.

It is important to note that the "ADV" is not required if the recipient has “expressly consented” to receive the e-mail message.
2) Do not use misleading subject lines.
  Cleary state the content of the e-mail in the subject line.
3) Do not use false e-mail headers.
  Do not use false e-mail header information including From, Return, and Reply addresses, hostnames, or IP address(es).
4) Include a Valid physical postal address.
  A valid physical postal address of where the recipient can contact the advertiser or list owner is now required on every e-mail.
5) Include an Unsubscribe process.
  The law requires that every e-mail message include a process to unsubscribe. In addition, the e-mail address must be removed from the list within 10 days of the request.

If you have any questions regarding the CAN-SPAM Act of 2003, or if you would like to receive a CAN-SPAM compliance evaluation, call Michael at 248-519-2350.

Related Articles:
CAN-SPAM Act of 2003

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